Food, justice, jobs, community building and plants. What is not to love?
This 5-story vertical farm is zoning approved and scheduled to be built right next to the largest housing project in Milwaukee, Wisconsin. It will be the first of it’s kind in the world.
While I have been ooo-ing and awww-ing over design plans for urban farms from fancy Swedish design firms, Will Allen and his team at Growing Power are doing it. For real- and in the Midwest! Which just happens to be the backyard of where I grew up.
We’ve never met, but I admire you, Mr. Allen, and your team for doing amazing work.
The son of a sharecropper, Will Allen had no intention of ever becoming a farmer himself. But after years in professional basketball and as an executive for Kentucky Fried Chicken and Procter & Gamble, Allen cashed in his retirement fund for a two-acre plot a half mile away from Milwaukee’s largest public housing project. The area was a food desert with only convenience stores and fast-food restaurants to serve the needs of local residents.
In the face of financial challenges and daunting odds, Allen built the country’s preeminent urban farm—a food and educational center that now produces enough vegetables and fish year-round to feed thousands of people. Employing young people from the neighboring housing project and community, Growing Power has sought to prove that local food systems can help troubled youths, dismantle racism, create jobs, bring urban and rural communities closer together, and improve public health. Today, Allen’s organization helps develop community food systems across the country.
An eco-classic in the making, The Good Food Revolution is the story of Will’s personal journey, the lives he has touched, and a grassroots movement that is changing the way our nation eats.